I choose B&H for re-design. I decided to stay with the color theme. I took out the white and changed saturation. B&H is a store that sells photo, audio and video equipment. Since the company does not sell art but equipment I stayed away from “fancy type” and used Ariel. I added vague strips to the letters to represent the 7 departments the store has. I also changed the “&” as it looked wimpy being lowercase. I wanted the letters to look strong so I kept them bold. Strong would be what I expect out of my equipment not wimpy. I also think the strips work better then the gradient.